3 Simple Ways to Increase Retention with Customer Feedback

Product surveys can shed light on issues or buyer concerns that are costing you moneyand customers. Use the results to inform product development, improve marketing, and better understand the barriers to long-term customer loyalty.

6 Ways to Cut Customer Churn Rates

Along with the NPS survey, product surveys and transactional customer satisfaction (CSAT) surveys effectively monitor customer sentiment.

How to Use Data Insights to Craft a Clever Content Strategy

In June 2015, computer manufacturer Lenovo started using a text analysis tool to track and act on data from product surveys, product feedback and support chats, as well as monitor conversations and audience opinions on online forums and social media.

Twitter: The Jack Dorsey Effect

With a year under his belt we attempt to quantify Jack Dorsey's impact on Twitter. We look at how Twitter compares with LinkedIn and Facebook by the numbers.

Smartphone apps that can make you money

Swagbucks. Here you get paid for giving product surveys to consumers. A well-regarded app. Pact. An unusual app, Pact pays you to work out and eat right.

TCE: The Secret Sauce EMC Brought to the Dell Merger

… ad hoc surveys to facilitate better decisions, partner customer surveys to strengthen partner relationships and joint offerings, partner loyalty surveys to asses partnership quality, voice of field surveys to strengthen the sales channel, product

Making a Reliable Second Income

If you like to give your opinions on retail products, then you can generate a second income by doing online product surveys. There are many different marketing sites that are paying people for their opinions. The opportunity for money in surveys is

Tiger Newspaper Asks:

Social media websites such as Facebook have a history of being blocked on school computers. Do you feel that this ban is justified or do you think that such sites can be useful in academic settings?

Tori Kause, Grade 12

I think that we should be allowed to use social media websites when using school computers. It’s unfair to the students who use Facebook to ask questions with fellow classmates about certain assignments or classes in general. That’s one of the better qualities of sites like these, and it allows the student to be more in tune with their class(es). Also, it’s Facebook and other social media websites; it’s not like we students are looking to use other websites that may have a negative influence upon the student body as a whole. Facebook is a better way for us to communicate with each other In order to become a better school, SPHS could use a little more unity among its students, and allowing Facebook would be a great way to create more bonds with fellow classmates.

Michael Chang, Grade 10

The blockage of social media websites on school computers is justified. Social media websites such as Facebook serve as a distraction to students during school. It is true that students that really want to get on Facebook will find ways to bypass the blockage. Although these websites are a good source of information such as homework assignments, in a school setting, students shouldn’t be asking their friends what their homework is. Social media websites can be invaluable for classes such as virtual business who utilize Facebook for their surveys. To the extent of my knowledge, virtual business product surveys are only assigned once a year and there are many different ways to administer a survey. Students shouldn’t feel a dependence on social media websites such as Facebook and they have no reason to be accessing it during school.

Alyssa Naritoku, Grade 11

The websites are blocked for a reason, and for a good one too. The problem with social media websites is the fact that they can prove to be a great distraction in class. Teachers have a right to have their students’ attention, and with these websites, it diverts the attention of the students even more. To have the ban lifted would be like putting a dog in a park full of squirrels. Why would the owner provide his dog with this temptation? I understand that these websites are nice to access, however, if used during class, it is just adding to those who will be distracted.

Kea Hudson, Grade 10

I personally feel that a social media ban on school computers is justified. I definitely see how Facebook is a useful tool for communicating with other students (I use it myself), as it connects students while they are apart. However, I think that it would be pretty pointless in a classroom setting. Why would social media communication be necessary if you’re already at the school with the people you are trying to communicate with? I know students who outsmart the block at school, and they don’t use Facebook for academic purposes. Lifting the ban would cause more distractions in the classroom.

Pauline Lai, Grade 11

I believe that social media websites both have their useful points and their own bad points. Sometimes, it is easier for students to log on to Facebook to get the news for the day, but I believe that these can be saved for later. However, Facebook has helped me find out homework assignments as well as connect with friends I do not see often at school. I think, overall, that there is no need for social media websites to be banned; students should know that they are at school mostly to learn, not to chat with friends over the Internet.

Mia Fernandez, Grade 10

I feel that it’s perfectly reasonable to block these social media websites at school. I don’t really think it’s necessary to use them at school when you’re at school for, well school; not to do social networking. I’m pretty sure that students are capable of waiting till the end of the school day to use those websites once they get home. These websites aren’t really useful or necessary when it comes to school. Yes, you can talk to other students about school-related things, but you can always use emailing rather than Facebook chat or tweeting. I honestly don’t see how Facebook can benefit students if it were to be unblocked at school.

Vesta Javaheri, Grade 11

Those that are determined enough to access Facebook at school will do so, regardless of the ban. That being said, there are reasons social networking can be useful in school. I’m sure Tiger Asks, for example, could benefit from being able to access these answers during class, along with Virtual Business and their product surveys. The ban on Facebook is a little unnecessary, given that it is being accessed anyway and that it can serve as a useful tool for different classes and groups on campus.

Sidney Gerst, Grade 12

I understand that teachers and administrators don’t like students using social media sites, such as Facebook, during school to talk to people or get off task or to even cheat. But Facebook has become a much greater resource than what it is perceived as. It is much easier to look up someone’s name rather than ask for their email for group work If Facebook were actually allowed at school, I believe that there would be less hassle with accessing work to turn in.

Creating compelling customer experiences for the social/mobile convergence

The question then becomes, how do we gauge appropriateness and appeal? A great first step is to look at what similar services are doing and the level of engagement they attain. This will provide some indication of what social features might be useful and whether people will actually use them. If you have an existing product that youre looking to socially augment, then depending upon your budget you then have a couple of options for determining which social features would be best for your product. Surveys provide a cost effective way of building a picture of the types of features people might use. Focus groups and one to one interviews can then build upon this insight.

A (Way)Back Issue

The latest purge in my effort to pare down my belongings is my stack of magazines.  Make that stacks!  With an exclamation point, like the names of Broadway musicals such as like “Oklahoma!” or “Hello Dolly!” or “Oliver!”.  I’m never going to read an article in a magazine that is four years old.  And catalogs!  I’m certainly not going to order a blanket or helmet from a catalog that has lived in my house longer than my cat.  And, I’m having trouble finding paper bags to stuff the magazines and catalogs for the recyclers – but that problem will be solved when I’m ready to give up my collection of paper bags stashed in the gift wrap closet, which would mean sorting out the collection of gift wrap . . . you get the picture.  The thought is ominous, and in my mind the theme song from “Jaws” emanates from the gift-wrap closet any time I pass nearby, but that day is coming.  Soon!

All of which made me consider my collection of back issues from the “Horse Journal.”  I have them all, dating from the first issue in February 1994.  I’ve keep them in binders since the beginning, at first because I used them for reference and then because it gave me a sense of satisfaction to have the entire set.  But, really, I don’t need anything for reference now that predates the turn of the millennium, and I really don’t need more old magazines.  The solution is that the new owners of “Horse Journal,” Active Interest Media, which purchased us last year, would like the back issues, so they’re being shipped off to Colorado.

First, however, a monochromatic trip down memory lane for me: We didn’t start using spot color and then full color until 2008. Back in 2004, to acknowledge our first full decade of publishing, we did a summary of products that had always been consistent performers in our product surveys since the early ’90s and also noted trends.  It seems strange that it wasn’t all that long ago when we first heard the word “nutraceutical,” much less learned how to spell it. We first heard about West Nile in 1999.  We didn’t ride in half chaps much in the mid-’90s, and we didn’t have zippers in our boots.  We didn’t use fly sheets for turnout.  We didn’t know horses got ulcers. We didn’t know anything about the internet!!

The internet has pretty much changed the way we do everything, which also means another reference stalwart, our 20-volume “Encyclopedia Britannica,” is going to have to find a new home.  But, I’m keeping my “Oxford English Dictionary,” even if it does require a magnifying glass to read the type.